Welcome to
Joy Lorraine Cosmetics

Hi. I'm Joy Lorraine, Owner and Founder of Joy Lorraine Cosmetics. As a Black-owned and operated Indie Cosmetics brand operating out of Brooklyn, New York, I strongly believe that women with deeper skin tones can look their best at any age with the right shade of foundation formulated with them in mind.
This belief has led to me wanting to fill a void within the African American community to celebrate the diversity of our African heritage. My objective was to introduce quality color cosmetics perfectly formulated for our rich skin tones, in shades we as a people will be proud to wear, and was able to introduce a variety of liquid, cream and powder foundations; loose and compact powders; eyeshadows; eyebrow makeup; lip liners; primers for eyes, lips and face; lipsticks in matte, cream and liquid formulas; lip glosses; blushes; cosmetic glitters, mascaras including eyeliners in liquid, gel and pencil formulas.
Having a line of quality cosmetics for women with deeper skin tones was not enough, and so I continued searching for result driven skin care products because of the extreme sensitivity of my skin, a task that was not easy surrounded by the plethora of products, yet was very important to me. This journey led to several manufacturers and testing many products that was not very kind to my sensitive skin. Not only did I suffer severe itching, but in too many cases my skin became red with bumps, which then left me with hard to remove dark spots on my body. I was devastated, but also knew my search had to continue knowing that there are other women with similar skin issues.
My experience intensified my search for result-driven skin care products and after much trial and error, I was happy when my new found skin care routine did not irritate my sensitive skin, but rather saw a smoother and softer looking complexion. When the compliments started rolling in with questions of what I was using, did I realize it was time to introduce my skin care products. My skin care collection consisted of multi-functional daily cleansers, toners, moisturizers, facial masque and scrubs for dry to acne-prone skin types for clean, resilient and healthy-looking skin. This introduction also included anti-aging products to treat fine lines and wrinkles, and the rest is history.
My future goal is to increase the variety of cruelty-free fashionable, eye-catching color cosmetics and skin care products with good for your skin ingredients without the high price tag.


I am the third child in a family of seven born on the Island of Trinidad and Tobago. My Mom migrated to the United States in 1968 to prepare a better way of life not just for herself, but her children as well. This was accomplished in 1970, when along with myself and two older siblings, my Mom bought us to the US as a permanent resident. One year later, she also bought my four younger siblings to the US to join the rest of the family. My Mom's demand of a college education (which was free at the time) changed the lives of her children forever. I cannot help but continue to say . . .


Thank you Mom for your continuous prayers, support and undying love you so willingly gave, even in the face of extreme hardship. The woman that I am today is because of you. I am forever grateful, and could never repay you for all that you have done. You are always in my thoughts, and although you are gone, you are NEVER forgotten for I see you every time I look in the mirror. I WILL FOREVER LOVE YOU!!
It was in 1988 while still working in Corporate America that Joy Lorraine Cosmetics was born. I introduced a full line of color cosmetics and skin care products through several venues such as the Black Expo held at the Javits Convention Center, Washington, DC and Philadelphia; including venues such as the Links Expositions in Dallas, Texas; and the Baptist Convention in Detroit, Michigan and other local venues. However, it was not until 2003 that a brick and mortar establishment was opened offering my quality cosmetics and skin care line to the community.
Today, we continue to offer our products through several venues including our online store. Thank you to all who have supported us throughout the years we have been in business; and thank you in advance to those who will support us in the future.
All Joy Lorraine products are non-animal tested.
God Bless!!